Apple Watch, Luxury and Sex

NYU Stern professor Scott Galloway says Apple is trying to turn into a luxury brand with its watch. And like other luxury brands – it’s about sex:

Tesla is not an environmental car… The core axiom of evolution is men paying $150,000 for cars that can go 160 miles an hour in domains where you can only go 55. Women will continue to pay $600 for ergonomically impossible shoes to try and solicit inbound offers from those same men.