Design Is About Intent

John R. Moran:

Good designers create things with specific uses in mind, which implies making purposeful trade-offs. Another way to abdicate design is refusing to accept those trade-offs; it feels better to make something that could be anything for anyone. Seth Godin calls this a design copout – creating something that “helps the user do whatever the user wants to do,” instead of expressing the creator’s intent.

May 15, 2014