How to Survive the Digital Apocalpyse

Travis Gertz says we’re Design Machines:

This pressure created by phoney metrics, fear of risk, and worthless content has squeezed expression and emotion right out of the design process. The products we work on fall under the deep scrutiny of adjacent departments, managers, and even ourselves. We’re pressure cooked to build one-size-fits-all systems that need to contain any type of content produced by any team member without further design assistance.

The work we produce is repeatable and predictable. It panders to a common denominator. We build buckets and templates to hold every kind of content, then move on to the next component of the system.