Simple: Conquering the Crisis of Complexity: Anyone trying to create a simple anything–a product, a piece of communication, a service, an experience, a law or regulation–must be ruthless when it comes to editing, purifying, or, to use a harsher word, … Continue reading

A $300 Axe

Unlike cars or wristwatches, an axe has the sole purpose of being pure utility and yet we’ve managed to add some designs to the handle and turn a product of a simple life into a commodity worth $300.00.

Massimo Vignelli

Massimo Vignelli: The grid is an integral part of book design. It’s not something that you see. It’s just like underwear: you wear it, but it’s not to be exposed. The grid is the underwear of the book.


Ken Levine on Zach Braff ruining Kickstarter: When I used to broadcast for the Orioles one of my partners was the legendary Chuck Thompson. Most of our games were at night. Chuck was an avid golfer. He played the public … Continue reading

Reframing A Problem

Tina Seelig, inGenius: A Crash Course on Creativity: What is the sum of 5 plus 5? What two numbers add up to 10? The first question has only one right answer, and the second question has an infinite number of … Continue reading


Julie Zhuo, product design director of Facebook Home: How can we talk about physics-based UIs and panels and bubbles that can be flung across the screen if we’re sitting around looking at static mocks? (Hint: we can’t.) It’s no secret … Continue reading

The Future Will Not Be Interactive

Bret Victor: I look around, and see a generation of bright, inventive designers wasting their lives shoehorning obsolete interaction models onto crippled, impotent platforms. I see a generation of engineers wasting their lives mastering the carelessly-designed nuances of these dead-end … Continue reading