Slogans for the Twenty-First Century

Douglas Coupland:

Try and isolate what is already different in the twenty-first century mind as opposed to the twentieth. If you were to attach a stick to each of these slogans and carry them in the street, would they read as protest or would they read as complicit guilt? For example, twenty years from now, were I to look at a picture of someone holding up a slogan reading ‘being middle class was fun,’ would that read as heartbreaking prescience or as rational acceptance of a by-then sociological certainty?