Why Most UX is Shite

User experience consultant, Leisa Reichelt:

If you want better UX, stop looking at your design team and whichever new sexy UI you’ve seen this week, take a long hard look at your organisation and whether it caring about UX is part of its cultural make up and what evidence there is, beneath the interface, of this being true. Go design some good organisations so that we User Experience people can make you some properly good UX.