Apple Watch, Luxury and Sex

Scott Galloway, author of The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google:

You’re either appealing to the brain, the heart or the genitals, and as you move down the torso, the margins get better, because the decision-making becomes more irrational. Ideally, you want to be in the business of appealing to people’s sex organs.

This is the new signaling device, ‘I have good genes,’ just as having ad-supported Pandora radio or paying with a Discover card is like saying, ‘I have bad genes,’” he added. “An iPhone is saying to the opposite sex, or a potential mate, ‘I have good genes. You should mate with me.’

March 13, 2015