Digital Advertising

In Subprime Attention Crisis, Tim Hwang exposes digital advertising as problematic at a scale similar to the financial crisis of 2008:

Earlier generations of advertisers bought and sold attention, but never at the speed, scale, and level of granduarity characteristic of today’s programmatic advertising marketplaces. What is different about the present-day online advertising system is the extent to which it has enabled the bundling of a multitude of tiny moments of attention into discrete, liquid assets that can be bought and sold frictionlessly in a global marketplace.

March 3, 2021