Digital Advertising
In Subprime Attention Crisis, Tim Hwang exposes digital advertising as problematic at a scale similar to the financial crisis of 2008:
March 3, 2021Earlier generations of advertisers bought and sold attention, but never at the speed, scale, and level of granduarity characteristic of today’s programmatic advertising marketplaces. What is different about the present-day online advertising system is the extent to which it has enabled the bundling of a multitude of tiny moments of attention into discrete, liquid assets that can be bought and sold frictionlessly in a global marketplace.