How Top Designers Tell Clients That Their Taste Sucks

Via Fast Company, Paula Scher of Pentagram:

I have said this when a client has asked me to do something visually putrid: ‘I can’t do that, and it will be nearly impossible for me to explain why I can’t do it, and if I show it to you, you may even like it. But pretend that I am a lawyer and you asked me to do something patently illegal that would cause my disbarment and professional shame forever. That is what you are asking me to do.’

December 10, 2014