Millennial Aesthetic

Design was the product, according to Molly Fischer:

We might call the latest iteration of the cycle the “millennial aesthetic” — not to say that it was embraced by all millennials, just that it came to prominence alongside them and will one day be a recognizable artifact of their era…

Last year, the interior-design start-up Homepolish collapsed; last month, Casper made its disappointing IPO; last week, Outdoor Voices CEO Tyler Haney stepped down amid reports that her company, based on tastefully colored leggings, was losing cash. Design created an astonishing amount of value in the last ten years, and increasingly that value looks ephemeral. I remember visiting WeWork corporate offices in early 2016 and telling a friend that the space already felt period — larded and spackled with efforts to look designed ca. 2016, which now sounds like a very long time ago. Of course, I can also look around my apartment and see what threatens to wilt: boob poster, pink blanket, plants. We have lived through a moment in which design came to seem like something besides what it was, like a business model or a virtue or a consolation prize. The sense of safety promised in its soft, clean forms begins to look less optimistic than naïve.

September 24, 2020