Temptation of Jetpack Design

Fuck Jet Packs:

We’re conditioned to think that more features are better. That “innovation” means “no one has ever seen this idea before”. That new ideas always win in the marketplace.

As product designers, we could learn a thing or two from the way Apple ships “boring“, “passé”, “me-too” features once a year, like clockwork, and “makes them look pretty”.

September 19, 2012