The creative industry drives hyperconsumption

Founder of Nice and Serious, Tom Tapper says we should stop working for high-carbon clients:

The creative output of our industry has linked smoking to sex appeal, cars with success, fast food with joy, and flights with escapism. It’s why agencies are often referred to as the “architects of desire”. Over decades of relentless campaigning, we’ve developed a culture of consumption where problems are seemingly solved by buying more stuff. And it’s the creation of that stuff that’s led to so many of the environmental crises we face – from deforestation to climate change.

November 8, 2022