The McDonaldization of UX

Chris Kiess notices a lot of the design job descriptions are pretty much the same which means:

Our processes have become standardized — not too much different from the way in which McDonald’s standardized making cheeseburgers and fries. This is what McDonaldization does. It standardizes, delivers a product in high volume (low in quality), streamlines efficiency and exerts a certain amount of social control to standardize the thinking and behavior of designers regardless of where they work. Ultimately, this becomes dehumanizing when a designer is so bold as to venture outside the realms of established norms in the profession.