The N Word

AIGA on the word ‘nice’:

“The great enemy of clear language is insincerity,” wrote George Orwell. If indeed there was a more insincere word applied to art and design I haven’t heard it, and I presume the man who coined newspeak might agree that nice takes the prize. So if you are at a crit or in a presentation meeting and the teacher or client says “that’s nice” it may not be worth getting angry, but you’ll probably wonder “what is he really thinking?”

June 18, 2013