Ugly and Successful
Gerry McGovern on the ugly but successful websites like Drudge Report and Craig’s List:
February 13, 2012
… in the research we’ve been doing over the years we have found that visual appeal is rarely a major factor for the customer. The accuracy, up-to-datedness and completeness of the information are critical issues. The clarity of the menus and links is hugely important to people, as is the quality of the search.