Ugly and Successful

Gerry McGovern on the ugly but successful websites like Drudge Report and Craig’s List:

… in the research we’ve been doing over the years we have found that visual appeal is rarely a major factor for the customer. The accuracy, up-to-datedness and completeness of the information are critical issues. The clarity of the menus and links is hugely important to people, as is the quality of the search.

February 13, 2012