Push

System Error: Where Big Tech Went Wrong and How We Can Reboot:

Prior to the advent of the web, people would often seek out information from trusted sources. We would decide what information we wanted and then make an effort to get – to “pull” – what we were seeking. With social networking and other content platforms, we’ve accepted a “push” model for getting information. When we go on Facebook, Twitter, or TikTok, it’s not often that we’re looking for something specific. Rather, we’re looking to be shown what’s “interesting” – what our friends are doing, reading, watching, or saying. Information is being “pushed” at us, and we have little say in or understanding of how that information is chosen for us as we scroll through an endless list of postings.