How Top Designers Tell Clients That Their Taste Sucks

Paula Scher of Pentagram:

I have said this when a client has asked me to do something visually putrid: ‘I can’t do that, and it will be nearly impossible for me to explain why I can’t do it, and if I show it to you, you may even like it. But pretend that I am a lawyer and you asked me to do something patently illegal that would cause my disbarment and professional shame forever. That is what you are asking me to do.’

source: Fast Company