Bad Design Makes Money

Why Design is Hard author, Scott Berkun:

Bad design is profitable. Better design means improving quality. Quality is expensive and expenses eat into profits. Look at the market for any product, like cars or mobile apps: what percent are designed well? 20%? 5%? Many “lesser” products we look down upon are made by profitable companies. Put simply, affordability often comes before quality in growing sales. This means many businesses can’t afford the high design quality you want to be paid well to provide. Some frustrated designers think they are Michelin star chefs but don’t realize they’re employed by the equivalent of the local fast food chain.