Logo Design

Marissa Mayer, CEO and President of Yahoo, discusses her involvement in designing the company’s new logo:

On a personal level, I love brands, logos, color, design, and, most of all, Adobe Illustrator. I think it’s one of the most incredible software packages ever made. I’m not a pro, but I know enough to be dangerous

Information Architects Inc.:

For a brand like Yahoo there is something more important than spacing, kerning, colors, serifs, or making designers angry at this point. No, it’s not getting attention. It’s gaining trust. Ironically, for that you need a reflective, clear, and consistent brand identity. A different logo powered by bullshit doesn’t convey identity and trustworthiness. It conveys desperation.


Besides, if your CEO is spending the weekend designing a new logo for your multibillion dollar business, you’re doing it wrong. Maybe this is supposed to be a sign that she’s involved in every aspect of the company, but what this actually denotes is someone who can’t delegate or prioritize…

September 5, 2013